In Business: Maggie Brickerman leads Wisconsin Technology Council into new era

Over 11 years with tech incubator gener8tor, Maggie Brickerman honed what she calls her “secret sauce” — the ability to quickly understand complex technical concepts and translate them for non-technical audiences and investors — but developing the skill required putting her ego aside.

“I’m not afraid to look dumb,” she says. “You have to be a little bit fearless and be like, ‘I don’t know about this, so I’m going to ask you these questions.’”

It’s a refreshingly honest admission that speaks to Brickerman’s direct and practical approach to leadership. As the new president of the Wisconsin Technology Council, she’s bringing that sensibility to an organization that has spent 25 years building the state’s innovation ecosystem through advocacy, programming and strategic partnerships.

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